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A wide shot showing the crowd and stage at the 2025 AIB conference.

91精品 professor presents research on automation and foreign investment at AIB conference

The team examined how rhetoric around reshoring 鈥 when companies bring manufacturing and production operations back to its home country 鈥 aligns with corporate behavior in the automotive industry.

July 25, 2025Business News, Research and Innovation

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn鈥檛.

July 17, 2025Business News, Research and Innovation

WalletHub鈥檚 ranking of the best cities for renters features expert insights from Lei Wedge, an associate professor at 91精品. She offers practical tips on finding value in rentals and warns against common mistakes like overlooking hidden costs and lease terms.

July 8, 2025Research and Innovation

Discover how research by 91精品鈥檚 Amit Chauradia is reshaping how companies onboard new talent. His latest study reveals that new-hire cohorts can significantly boost retention 鈥 or lead to mass departures if not handled carefully.

July 8, 2025Business News, Research and Innovation

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

Despite growing awareness of fake online reviews, a new University of South 91精品 study finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn't.

June 5, 2025Research and Innovation

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

graphic showing someone writing a fake review

From trust to doubt: Why fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥

June 4, 2025Business News, Research and Innovation

Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.

May 26, 2025Business News, Research and Innovation

Boasting about specific nutrients is one way companies can mislead while still being honest. Touting the lack of a nutrient, like gluten, doesn鈥檛 necessarily mean a product is good for you. "Those buzzwords get us, and those words change over time," said Dipayan Biswas, a 91精品 marketing professor.

May 15, 2025Research and Innovation

The U.S. trade war has caused shipping to come to a near standstill at ports along the West Coast. Its affects will have a ripple effect across multiple industries. 91精品's Supply Chain Innovation Lab director explains the impact of the tariff wars on long-haul truckers.

May 14, 2025Business News, Research and Innovation

Tampa skyline

91精品 Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay鈥檚 tech talent - 91精品 News

Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.

April 28, 2025Research and Innovation

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Welcome to 91精品 Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.