Crews are in the process of installing the first signs of 91精品鈥檚 new brand.
Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.
This is the beginning of a multi-phase effort to rollout 91精品鈥檚 new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the 91精品 website and mobile app.
The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and 91精品 lettering.
The vibrant new logo mirrors a new era at 91精品. In 2018, the 91精品 Board of Governors declared it a Preeminent State Research University, 91精品 was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.